Colgate Gum Invigorate Revitalise Toothpaste 75 ml

Product Information

Hello naturally whitening fluoride toothpaste is proof that toothpastes packed with natural ingredients can provide unbeatable cleaning power, taste delicious and look pretty stylish, too. There’s only a hint of mintiness to this toothpaste, which relies on the approach we’re increasingly seeing in skincare – that it’s important to protect the biome, which is the flora and fauna which thrives not just on our skin, but in our mouths.

This bright white toothpaste didn’t offer the overload of mint we’re increasingly coming across in our toothpastes – which is a good thing in our book, because as brushers prone to gum sensitivity, we often find it’s the mintiest toothpastes that irritate our gums the most. This bright blue toothpaste comes with a long list of claims – it will, according to the blurb, prevent cavities, prevent plaque, protect against sensitivity, prevent tartar, prevent enamel erosion, freshen breath and whiten teeth. Because children often brush more rigorously than adults, they may need their toothbrushes replaced more often.

It’s one of the most stylish toothpastes out there, but probably not the best option if you’re expecting a deep clean.

Then again, perhaps we should be wondering why we’ve become so accustomed to dazzlingly white toothpastes, and should be questioning which ingredients are used to create this effect. We loved Colgate’s decision to offer a nod to old-school toothpastes by creating a toothpaste with dual stripes built into the paste – in this case, pale orange and white stripes. As to the consistency, it's actually quite runny and soft compared to others, it does make it easier to get out of the tube, but sometimes wonder if I'm going to drip it. It’s incredibly minty – something we didn’t expect, given our previously mentioned issues with gum irritation when using ultra-minty toothpastes – but surprisingly, our gums weren’t irritated at all, and the paste’s almost granular-consistency did a fantastic job of deep cleaning our teeth. This is a toothpaste which left our mouth and teeth feeling brilliantly clean without the irritation we’ve come to associate with pastes that double down on the cleaning power.Children can use the same toothpaste as their parents, although kids aged three and under should just use a pea-sized blob. We’re not going to lie – the colour of this toothpaste was a bit off-putting, thanks to its off-white hue.

We also loved the hit of natural mint – unlike with many toothpastes, it lacked the sickly sweet mintiness which appears to be increasingly common, and which is almost certainly down to Luvbiotics greater reliance on xylitol as a natural sweetener.

With over 40 years’ experience in the market we are able to offer you a full range of products with brands including Oral B, Colgate and Tepe. That said, it’s a great option for brushers keen to avoid an overdose of mint, although it’s an acquired taste – or smell, to be more precise, given the blast of coriander we were treated to when squirting the paste onto our brush. Whether this particular bit stacks up is hard to prove, but it definitely did a fantastic job of giving our teeth a deep clean while helping to reduce light stains, and the flavour – a combination of verbena and mint – was rather lovely, too. This wasn’t exactly the hardest testing session considering (like most people, we hope) we brush our teeth at least twice a day. This toothpaste is thicker than most formulas – a thick transparent gel which was slightly minty but surprisingly sweet.