adidas Brazuca Final Rio Official Match Football White/Black/Metallic Gold - size 5

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We maximised adidas' World Cup partnership in in an innovative way that brought the essence of Brazuca to life. The campaign was primarily designed for the adidas target audience, but also to be accessible and relevant - and entertaining - for football fans around the world. Eagle-eyed viewers may actually have seen a disguised version of this ball already. Under development since the end of the 2010 tournament, the ball has been tested by some 600 players, including the Adidas-sponsored Lionel Messi and Bastian Schweinsteiger, and by teams including Milan, Bayern Munich and Argentina. Most notably the ball was used in a recent Argentina v Sweden friendly and in the Under-20 World Cup, painted in an older design. adidas unveils brazuca, the official ball of the 2014 World Cup". SBNation.com . Retrieved 12 June 2014. In 2002, when the “Fevernova” debuted for the Japan and South Korea World Cup, it was labelled a “ridiculous kiddie’s bouncing ball” by Gianluigi Buffon, while the 2010 “Jabulani” was described variously as “a beach ball” (Iker Casillas) and “dreadful” (David James), after its “grip and groove” surface on 3D panels appeared to perform erratically at altitude in pre-tournament friendlies.

Brazuca and the history of the match ball - BBC World Cup 2014: Brazuca and the history of the match ball - BBC

adidas MLS Match Ball: League to debut new Brazuca design". mlssoccer.com. MLS soccer.com. 7 December 2013. Archived from the original on 15 September 2015 . Retrieved 17 June 2014. Adidas unveiled the Brazuca at a launch event on 3 December 2013, two days ahead of the traditional unveiling of the World Cup match ball at the draw of the group stages of the World Cup Final. [2] The launch event took place in Rio de Janeiro at Parque Lage and featured a 3D light projection, which revealed the Brazuca to everyone in attendance. [3] [18] Previous balls have met with varying degrees of approval. A variation on the “Tango” design ran from 1978 to 2002, but since that 2002 World Cup in particular, both the design and the structure of the World Cup ball have been changed with each iteration, often prompting debate among players, especially goalkeepers and dead ball specialists, about how the alterations affect the consistency and flight of the ball. a b "Nome da bola da Copa é escolhido pela primeira vez por torcedores: Brazuca" (in Portuguese). Globo Esporte . Retrieved 3 September 2012. It brought fans closer to the game than ever before. Lightning-fast real-time reactive tweets made its wit and perspective a part of the biggest tournament conversations, from France's flirtation with goal-line technology to Germany's triumph at the Maracana.Leswing, Kif (9 December 2013). "Feet-On With Adidas' Newest World Cup Ball, the Brazuca". Wired . Retrieved 17 December 2013. a b c "adidas Brazuca – Name of Official Match Ball decided by Brazilian fans". FIFA.com. Fédération Internationale de Football Association. Archived from the original on 5 September 2012 . Retrieved 3 September 2012. To activate the most visible element of adidas' World Cup sponsorship, the strategy was designed to bring fans closer to the World Cup tournament in Brazil. Prior to the official launch, brazuca and brazuca Final Rio went through a thorough testing process over a two and a half year period involving more than 600 of the world's top players and 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas and ensuring that it is suited to all conditions. Brazuca was a storming success. Millions followed in the first week of the tournament. Brazuca achieved worldwide media coverage in publications covering everything from fashion to football; and built a community of over 3.4 million @brazuca followers. Mashable even interviewed our talking ball.

Brazuca is official match ball of World Cup 2014 | Football Brazuca is official match ball of World Cup 2014 | Football

The Adidas Brazuca ( Portuguese pronunciation: [bɾɐˈzukɐ]) was the official match ball of the 2014 FIFA World Cup, which was held in Brazil. [1] [2] [3] It is designed by the company Adidas, a FIFA Partner and FIFA World Cup official match ball supplier since 1970. [1] [2] [3] Naming [ edit ] Ghani, Faris (23 May 2014). "The hands that formed the Brazuca". Al Jazeera English . Retrieved 14 June 2014. The ball will be an integral part of the Final on 13th July when the top two federations battle it out for a place in history. The focus was on instant, witty, fun reaction during matches. Brazuca's in-game reactive tweets were the fastest, funniest and most engaging at the World Cup.Since then, the ball has also played a starring role in competitions such as the FIFA Club World Cup, Copa del Rey, MLS, DFB Pokal as well as numerous international friendlies. In fairness to adidas, most complaints have tended to come pre- rather than mid- tournament — suggesting one or two athletes have historically got their excuses in early. The company can also claim one truly historical significant tech innovation being met with approval by players — their innovation of replaceable studs is widely credited as helping West Germany come from behind to beat Hungary in the rain in the 1954 World Cup final. Taipei-based Long Way Enterprise were originally asked to manufacture the ball in their subsidiary YaYork Plastic Products in Shenzhen, Guangdong province, China. [12] The company has been associated with production of Adidas balls since 1997. [2] [13]

Adidas Brazuca - Etsy UK Adidas Brazuca - Etsy UK

The Brazuca went through an extensive testing process before its use at the World Cup. [2] [5] Adidas had been developing the ball for over 2 years, and had worked with many teams and players to ensure the ball was acceptable. [2] The ball has appeared in the FIFA U-20 World Cup, DFB-Pokal final as well as disguised as the Adidas Cafusa in international friendly matches. [10] Each team participating in the World Cup finals were delivered a set of Brazuca balls after the unveiling in December 2013 to have sufficient time to practice with it. [9] Production [ edit ] Several Brazuca balls, at the friendly between Algeria and Armenia in 2014 As might be expected, adidas are talking up the performance and stability of the latest ball, but expect opinions on it to form one of the minor discussion threads between now and the World Cup. And then expect the same in four years time — the ball reveal comes hard on the heels of adidas and Fifa extending a partnership that began with the 1970 World Cup in Mexico and will now run until at least 2030. The ball is a developmental successor to the Adidas Tango 12 series of balls, with the same bladder and carcass but a different surface structure. [2] [5] The ball weighs 437 grams and has a circumference of 69 centimetres. [6] The ball has been made of six polyurethane panels which have been thermally bonded; the reduction in the number of panels is claimed to increase the consistency in the ball. [2] The Brazuca ball has been stated to avoid aerodynamic problems with the Jabulani ball used in South Africa for the previous World Cup. [7] It is textured to feel more like the Adidas Finale 13, the official UEFA Champions League ball, than the Jabulani. adidas has unveiled ‘brazuca’, the official match ball for the 2014 FIFA world cup in brazil. two-and-half-years in the making, the ‘brazuca’ has undergone extensive testing involving 600 of the world’s top players and 30 teams in 10 countries across three continents, including four-time player of the year lionel messi and italian club AC milan, making it the most tested ball ever by adidas. the technology incorporated into the bladder and carcass of ‘brazuca’ is identical to the tango 12 used in the 2012 EUFA euro cup, with its ribbon panel design and colors symbolizing the traditional multicolored wish bracelets worn in brazil. a new structural innovation provides a unique symmetry of six identical panels alongside a different surface texture which aims to enhance grip, touch, stability and aerodynamics on the pitch.Dreyer, Mark (11 June 2014). "Your World Cup In China Viewing Guide: Dates, Times, And Chinese Characteristics". Beijing Cream. Archived from the original on 13 June 2014 . Retrieved 14 June 2014. Our products are the focal point of our campaigns. For our biggest campaign of all time, we let the most important product of all speak for itself. Argentina: 2013–14 Argentine Primera División (Torneo Final) and 2014 Argentine Primera División ( Adidas Argentum)

Brazuca: Secrets of the new World Cup ball - BBC News

a b c Howells, Richard (11 June 2014). "World Cup 2014: Adidas "Brazuca" Ball Scores With Fans". Forbes . Retrieved 14 June 2014.

At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup sponsor adidas had the perfect ball. But we didn't just want people to like it, or even love it - we wanted them to idolise it. So, it was time to bring adidas's World Cup hero product to life; for football fans, media, and influencers, everywhere. a b "adidas brazuca – tried and tested". FIFA.com. Fédération Internationale de Football Association. Archived from the original on 2 May 2017 . Retrieved 27 April 2014. a b c "adidas brings brazuca into the world". FIFA.com. Fédération Internationale de Football Association. 3 December 2013. Archived from the original on 5 December 2013 . Retrieved 4 December 2013. Clubs involved in testing included AC Milan, Bayern Munich, Palmeiras and Fluminense. Players involved in the process included global football stars Leo Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine Zidane.