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The super-premium gin brand has now expanded its range to include Villa Ascenti Rosa. The expression is distilled with peaches, apricots, elderflower, hazelnut, achillea, Brachetto grapes and Tuscan juniper berries. Tanya Clarke, general manager of Diageo Reserve Europe, said: “Gin has been the runaway success story of the industry over the last decade and its growth trend shows no signs of slowing down.
Villa Ascenti Gin | Master of Malt
To make the gin, Moscato grapes are harvested in August and September, and are then distilled three times. To begin with, Villa Ascenti gin will launch in 14 European countries from May – including the UK, Italy, Germany, Greece, Ireland, Spain, Portugal, Austria, Switzerland and Poland – as Diageo aims to tap into the “fast-growing” super-premium gin market. Villa Ascenti will be part of the Diageo Reserve portfolio. Union Press Ltd | Wigglesworth House, Fourth Floor, 69 Southwark Bridge Road, London, SE1 9HH, UK Tel: +44 (0)20 7803 2420Enhanced through copper distillation, the smooth, fruity flavour of this distillate rounds off zesty juniper notes to create a velvety, slightly sweet gin.”
Gin - Villa Ascenti Gin 70cl | Matthew Clark
According to data from Nielsen MAT to 23 February 2019, as quoted by Diageo, the super-premium and ultra-premium gin sectors grew 38.6% in volume and 41.3% in value in the UK. According to IWSR data cited by Diageo, the super-premium gin category is predicted to increase, boosted by innovation. Method: fill a copa glass or large wine glass with ice. Add the Ascenti Gin, then the Prosecco, and top up with soda. Add a dash of sugar syrup and stir.It has been an absolute privilege to be involved in developing Villa Ascenti Gin and to have the chance to showcase the very best of Piemonte to the world,” Rosso added. “It’s a beautiful gin with the region at its heart in its aroma and flavour, but also in how it’s best enjoyed – around the table with friends. I’m particularly proud of the use of the Moscato grape distillate, an idea that stemmed from my winemaking experience.” Also has been referred to as "Contemporary", "New Western", "New Wave", and "New American". This style is not legally defined. In general, this category of gin, while it does contain juniper, places less of an emphasis on this botanical. Other botanicals not classically used in London Dry gins are often utilized and often highlight botanicals grown in the region the gin is produced. Most produced as either London Dry or Distilled Gins. Lorenzo Rosso, master distiller for Villa Ascenti gin at Distilleria Santa Vittoria, said: “On the nose, the mint and thyme are vibrant and refreshing alongside the spice of the Tuscan juniper berries, whilst on the palate, the Moscato grapes really come to life. Rosa Classico: Combine 25ml Villa Ascenti Rosa, 100ml prosecco, 25ml soda and a dash of sugar syrup then garnish with a thin fresh peach slice or lemon zest. Ingredients: 25ml Villa Ascenti Gin; 100ml Prosecco, 25ml soda; a dash of sugar syrup; grapes; a sprig of thyme.
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