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Harling, Danielle (March 15, 2023). "What Parents Should Know About The Energy Drink Being Banned In Some Schools". Delish. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. PRIME was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor. We're confident you'll love it as much as we do.
KSI's Prime Hydration: Is It Worth the Hype?". Men's Health. January 13, 2023. Archived from the original on January 13, 2023 . Retrieved January 15, 2023. Government of Canada, Canadian Food Inspection Agency (July 6, 2022). "Bilingual food labelling". inspection.canada.ca . Retrieved July 13, 2023. Partridge, Joanna (December 29, 2022). "Customers queue at Aldi at dawn for YouTubers' Prime Hydration drink". The Guardian. Archived from the original on January 11, 2023 . Retrieved January 11, 2023. The drink has seen massive popularity due to Paul and KSI promoting it heavily, particularly around celebrity boxing events. They came up for the idea for the company after their own bout in 2019. It also gets a lot of attention on TikTok. Weber, Tom (May 20, 2023). "PRIME bottlers: KSI's Arsenal drink shelved after Man City title win". FootballTransfers . Retrieved May 21, 2023.In Denmark, some retailers had begun parallel importing Prime beverages before an official launch of the product in the country. [43] This led to newsbreaks as the parallel imported goods were not compliant with Danish regulations, due to the energy drink's caffeine concentration exceeded the approved limit. The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. [44]
W, Courtney (January 5, 2022). "KSI & Logan Paul Team Up To Launch New Drink Company 'Prime' ". GRM Daily. Archived from the original on January 5, 2022 . Retrieved January 5, 2022. A Sainsbury’s spokesperson said: “We know our customers actively seek the latest in product innovation. We are excited to be launching the following Prime Hydration products in store from Tuesday 21 February: Sale of popular Prime energy drink 'not legal' in Denmark". The Local. May 2, 2023 . Retrieved May 2, 2023.a b c Pandey, Manish (January 27, 2023). "Prime drink: How KSI and Logan Paul made it so popular". BBC News. Archived from the original on January 29, 2023 . Retrieved January 30, 2023. PRIME was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor. We're confident you'll love it as much as we do. Tesco, Iceland, Sainsbury's and Waitrose safety warnings as items including cheese and Quorn pulled from shelves In January 2023, the Ultimate Fighting Championship announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the mixed martial arts promotion company. [27] [28] In February 2023, Prime was promoted in a Super Bowl LVII commercial. [29] Reception Bossinakis, Charisa (January 12, 2023). "Gordon Ramsay tried KSI and Logan Paul's Prime energy drink and gave it a savage review". LADbible. Archived from the original on January 12, 2023 . Retrieved January 12, 2023.
Shop owner selling controversial Prime energy drink 'not worried' about children buying it". amp.nine.com.au. The sports drink is made up mostly of water, along with 10 per cent coconut water and added vitamins, electrolytes and minerals. It has zero added sugar and contains around 20 calories per bottle. What's On Review I tried the limited edition Prime hydration drink - and struggled to understand the fuss The fact that this actually sold for over a grand blows my mind,” he wrote. Prime reselling is a huge issue in the UK right now.Gutelle, Sam (May 23, 2022). "Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit". Tubefilter. Archived from the original on July 28, 2022 . Retrieved July 28, 2022. On August 8, 2023, the Netherlands banned the sale of Prime due to its high caffeine content. [47] New Zealand While we were there we decided to try it out to see what all the fuss is about. This must come with a disclaimer that I have not tried the other flavours of Prime and have had no desire to do so. We’re sending loads to retailers. However I fear that not all of the bottles will end up on the shelves due to foul play and opportunists,” he tweeted in regard to the new KSI flavor. a b DeLaire, Megan (December 21, 2022). "What to know about Prime Hydration, the expensive sports drink hyped on social media". CTVNews. Bell Media. Archived from the original on January 4, 2023 . Retrieved January 4, 2023.
Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023. Costco Online UK Limited, UK Home Office, Hartspring Lane, Watford, Hertfordshire, WD25 8JS. Registered in England and Wales No. 8055444 Prime Energy has been banned in New Zealand. [33] The drink has also been banned in schools in many countries, including some in Australia, Canada, [34] South Africa, the United Kingdom and the United States. [35] Australia PRIME By Logan Paul x KSI". PRIME. Archived from the original on January 17, 2023 . Retrieved January 19, 2023.
The new flavour of viral sensation hydration drink Prime from YouTubers KSI and Logan Paul hit the shelves in Sainsbury's for the first time today.
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