Tropicana + Viva Vitality Juice, 750 ml

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The Original Gift Company - This catalogue provides inspiring and original gift ideas, and also provides a free "gift personalisation" service. Steven Hind, Marketing Director – Juices at PepsiCo, comments: “Shoppers are looking for juices that contain added benefits, which is why the functional juice segment is currently seeing a +25% growth [2]. Each of the new Tropicana + flavours – Berry Boost, Power Punch, Vitamin Victory and Viva Vitality – contain added ingredients including vitamins and magnesium across the range, providing clear funcational benefits including reducing tiredness and supporting the immune system. At the same time, Vitality Discount Code will be issued in certain periods. If customers want to save money, this is undoubtedly the most labor-saving method.

In addition, Viva Vitality offers health monitoring devices and safety aids for the kitchen and bathroom, as well as innovative solutions for gentle exercise, improving memory, and keeping your brain active. With the pandemic having strengthened consumers’ need to pursue healthier lifestyles, multi-channel retail group Scotts & Co. has launched a new home shopping service called Viva Vitality which will specialise in health and wellbeing solutions for the over-60s. Whether you’re looking for practical ideas or decorative inspiration, you’ll find all you need at Scotts of Stow. From kitchen to dining room, living room to bedroom, and from patio to garden, we have literally thousands of clever, unusual and attractive products, most of which you won’t find in the high street and many of which are totally exclusive to us. In addition, Viva Vitality will offer health monitoring devices and safety aids for the kitchen and bathroom, as well as solutions for exercise, improving memory, and keeping your brain active.

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Brenda’s professional focus for the last 12+ years has been in medical aesthetics and skin health with a specialization in facial aesthetic injections. She is an artist by passion and a highly skilled aesthetic nurse practitioner by profession. Commitment to obtaining optimal aesthetic outcomes while prioritizing client safety and comfort is of utmost importance. Her aesthetic philosophy is “less is more,” with the objective of delivering the optimal natural facial enhancement. Swabey said: “The pandemic has highlighted the huge importance of both health and wellness and many experts believe self-care is now an increasingly important part of healthcare.” Ancestral Collections - Stylish home furnishings and gifts, as well as elegant home accessories, and practical items for the garden. A selection of gorgeous jewellery is also provided.

The new Power Punch flavour uses apple, passion fruit, pineapple, ginseng and magnesium, while the brand’s Viva Vitality has apple, banana, kiwi, spinach, pineapple and magnesium to help fight tiredness. The new range will be supported by an impactful heavyweight media campaign later this year, to drive awareness of the launch. Using the tagline “Juice For A Boost”, the campaign will target younger shoppers, and will consist of video on demand, social media, in-store advertising and sampling activity. Swabey believes the DTC market for health and wellness has huge growth potential because impactful, personalised direct mail is currently under-exploited by the personal healthcare sector. Sarah Boyle, Group Brands Director at Scotts & Co., says: “Viva Vitality looks at the customer as a whole person and takes into account all of the challenges they may face during their day. That’s why our Viva Vitality team has scoured the world to find hundreds of high-quality, ingenious wellness products that will make everyday activities less of a struggle and help our customers to get the best from life.”Ashley’s knowledge in medical grade skin care gives her the opportunity to offer patients advanced clinical facials/treatments, dermaplaning, and microneedling. Her experience promotes a positive and relaxing environment for each of her clients. Scotts & Co. says Viva Vitality aims to set a new standard for DTC marketing of health and wellness products, devices and solutions for the over-60s.