Prime Lash Mascara For Older Women over 50, Without Caking Waterproof Mascara Black, Volumizing Eyelash Growth Serum for Mature Women with Sensitive Eyes (2pcs)

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No matter which formula you eventually choose, here’s a tip from legendary make-up artist Charlotte Tilbury on the best application technique: "As you drag the brush up from the base of your lashes, zig-zag the wand from side to side. This creates more volume as you are depositing more product onto your eyelashes." Powder can seep into the lines and creases of mature faces so, if you really feel the need to wear it, keep it to an absolute minimum and only apply around the t-zone area where oil can settle. The key is to keep your brows tidy (snip if you have to) and look for a brow pencil with a brush at the other end so that any obvious pencil lines are brushed out. If you have creased lids and don't feel confident with a gel eyeliner, then opt for kohl and apply it as close to the lash line as you possibly can, dotting the pencil rather than dragging it. Brown or a soft grey pencil can be a less severe option. When it comes to eyeshadow, whatever shade you choose, don't be shy with it. Cream-based products sit better on mature skin as, unlike powder eyeshadows, they won't settle into creases. However, if you've always used powdered eyeshadows and don't want to change the habit of a lifetime then make sure to use a primer first. Avoid eyeshadows with a shimmer as these only serve to highlight fine lines.

When it comes to mascara, everyone has their own preference in what they are searching for. Personally, I love a full and voluminous lash look, combined with a formula that doesn't flake throughout the day and won't transfer onto my eyelid. A lot to ask for, I know. Long, lengthy lashes are usually a favourite. My go-to is Too Faced Better Than Sex mascara, but I am always testing new releases to find the very best out there, because who doesn't want to find the best mascara? Unless you suffer with oily skin (and possibly even if you do), you should try to avoid using a powder. In the past we were taught not to shine, but these days, shine is 'glow'. Fear not as there are products that have been proven to condition and protect lashes, causing them to break less and grow in length and volume. Try Revitalashor RapidLash. Apply an eye lid primer. As your skin gets thinner with age, you'll notice that your eyelids will develop a translucency and uneven skin tone. Dot a primer onto lids before you apply any hint of colour. And then of course, the next decision is do you need a long-wearing, hardy waterproof formula? If you have watery eyes or are prone to smudginess, you may want to opt to shop a waterproof (or at the very least water-resistant) buy. The best tips for applying mascara

Sisley Phyto-Eye Twist: £32.50 Harrods

Part liquid eyeliner, part kohl pencil, this is a wonder product, with intense pigment and the precision of a liquid eyeliner. Nourish and revitalize your skin's appearance with CC cream, specially formulated to reduce the signs of ageing. Go for a natural shade to line the outside of your lip and achieve a fuller look. Going for a shade that's too dark will leave you with a harsh outline if your lippy does start to wear off. So how do we test? There are certain things that we look out for when testing any new mascara that lands in our laps. We're interested in things like the wand - bristle type and shape; the effect on lashes - whether it adds volume or length (or both?!); the formula - can you feel it on your lashes or does it nourish those tiny hairs? and finally the price. If you're confused by the difference between them then you're not alone; here's what each product doesand how to best use them.

CC creams, or 'colour correcting' creams, are a lighter version of foundation while still having more coverage than BB creams. They prime and even out your skin tone, and often have hydrating benefits, making them ideal for mature skin and those concerned with age spots. If you have very thin brows, it's best to leave them alone entirely or go for a shade or two down - it's better to have a whisper of definition than an awkward-looking line. Another great product is brow gel, which you can use to set your brow pencil, feather your brows or add some colour to them.Once you've primed your skin, you can move on to applying your foundation. A lightweight foundation, BB cream or CC cream will give a more natural look. That said, if you're battling with menopausal sweats, you might want to choose a foundation that will stay put all day.

As for your bottom lashes, turn the brush vertically. "The thinner end will help you control your application with more precision," Charlotte adds. I've got thin, sparse lashes but I discovered Lancome Hypnose mascara a couple of years ago. The shape of the brush makes it much easier to catch those tiny lashes in the corners of the eye. It never clumps nor flakes and is easy to wash off at the end of the day. Wouldn't use any other now. Not the cheapest but I think it's worth every penny."

Do make sure you apply eyeshadow with a small, soft brush and blend it - a cotton bud is ideal - just to smudge it a little so that the colour doesn't look like it’s been crayoned on. Get our newsletter for the latest style and beauty tips, plus competitions, exclusive discounts and more - sign up below

Whether you want a bright, bold colour or a translucentgloss for a subtle shine, this product is perfect for special occasions.

How to apply mascara to older hooded eyes

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