Wong Lo Kat Herbal Tea Drink - 6 x 310ml Cans

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Personally, I think 99% of people would think of it as a new brand. Deep in your heart, you know you’re an old brand but in terms of presentation, communication and channel choice, you have to position yourself as a new brand. If you keep thinking of yourself as an old brand, then you will likely become an old, outdated brand. In this era of increasingly decentralised media, this has become the norm. We no longer live in a “one script for all” world. That is why we have to present ourselves in a new light and with a new look. I would summarise it by saying that we use our own soul and culture but use other people's forms to project ourselves. In this day and age, there are times when content may be better expressed through form. What do you think are the important aspects to focus on in terms of content marketing? Are brands more focused on the long tail effect in their content marketing aspirations?

You can't simply say that. The audience for celebrities is somewhat broader, while the audience for gaming has specific boundaries. For example, some people don't play "The Fifth Personality" but mention a celebrity and they will know about it. The whole gaming industry chain is pretty long and the placement of props, in-game scene implantation and prop distribution are the biggest advantages of gaming. For the hottest of the esports, we can view them as sports, so just as there is cooperation with basketball and football, for esports there are specific games to cooperate with. As a standalone industry, esports is very big, involving all sorts of teams, livestreaming platforms and anchors, all of which can be understood as a complete ecology, linked finally to offline activities, forming a whole industry chain. Cooperation with esports requires strong resource integration and execution, which is relatively difficult to do. Wong Lo Kat has been working with SEASUN’s “Legend of the Swordsman” since 2016, as well as Tencent's “Game for Peace”, Blizzard China's “Hearthstone” and “Heroes of the Storm”, and this year's three games with NetEase. For its part, JDB has simply switched its energies to marketing essentially the same product, sold in a red can under the name Jia Duo Bao.

Despite its nearly 200-year history, Wong Lo Kat has only in recent years really invested heavily in marketing, especially to young people. Which aspects does Wong Lo Kat emphasise in marketing? Does it position itself as an old or new brand? Since May, Guangzhou Pharma has done little to promote the product outside of a press conference on the Great Wall in Beijing to declare the rebirth of red-can Wong Lo Kat under its auspices. The contrived event did not make a big stir.

The case has riveted Chinese consumers for years due to the popularity of the herbal beverage in the tea-drinking country. But the extended battle has also taken a toll on JDB, which lost a series of lawsuits and was forced to pay millions of yuan as compensation, and was forced to stop using the Wanglaoji name in 2012. Alas! I wondered how my friend defined authenticity because there was not a word about Wong Lo Kat on the container in front of us. Rather, there were only big yellow characters spelling out the name Jia Duo Bao. CPMC Holdings will pay half of the sum in cash and half by way of two-piece beverage aluminum cans that it will produce, supplying at least 70 percent of Qingyuan JDB Herbal Plant Technology's annual demand forJia Duo Bao (JDB) beverage cans.We get into some restaurant scenarios that don't necessarily generate a lot of sales but are very helpful in revitalising the brand. So some measures are considered from the brand power perspective, some for sales power and some for a combination of brand and sales power. Take, for example, the crayfish restaurants that young people like nowadays. People look at some which are so hot online and are surprised that Wong Lo Kat got in first, which is actually useful in terms of both brand and sales. That is one aspect of F&B that we’re seeing now and F&B is the foundation of Wong Lo Kat's survival. I find it quite refreshing as well – even when it isn’t cold, the drink is cooling enough by itself and is smooth on the throat. It’s So Sweet, Though Beginning in 2009, there were different voices within the two major groups regarding the use of the Wanglaoji trademark. It’s quite a popular drink amongst the older crowd who prefer to drink something healthier, but somehow, I don’t think youths would choose to drink Chinese herbal tea willingly.

The trademark license was renewed in 2000 to make it valid until 2 May 2010. In 2002 and 2003, two additional extensions were signed, extending the validity to 2013 and 2020 respectively. [2] The current holder is Guangzhou Pharmaceutical Holdings. It authorized Hong Kong Hung To Group to use the brand. It marketed Wong Lo Kat in red cans, while Guangzhou Pharmaceutical sold it in green containers.

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Guangzhou Pharmaceutical's general manager was convicted of fraud in 2005 for taking HKD3 million (USD384,000)from Hung To, which said it deemed this a proper fee for the license extension. These funds, never received by Guangzhou Pharmaceutical, were officially ruled a bribe. So right now, Wong Lo Kat’s supply chain arrangements in this area are relatively good, with some room for optimisation here and there. Just like how the internet is constantly iterating, we can also evolve and slowly upgrade and optimise our internal processes, production cycles and craftsmanship. After all, we belong in the food and beverage category, so the main driving force behind this is ensuring that hygiene and safety standards are maintained. In response to current health trends, many brands are expanding their SKUs and Wong Lo Kat has also launched sugar-free herbal tea. What is your view on this explosion in health consciousness? Also, in terms of product innovation, consumers are not only concerned about the properties of a product but also its value and flavour. How is Wong Lo Kat approaching the development of new products? After Guangzhou Pharmaceutical Group took over the red cans of Wanglaoji, it recruited troops to build sales channels in various markets.

That’s also what I thought when my boss asked me to review this drink, and I immediately had to ask if it was bitter or not before I was willing to take it. It was then that I realised I’m wrong and that not all herbal tea was bitter. I blame the Chinese medicine. The main ingredient of herbal tea is Chinese herbal medicine, which is made into herbal tea after torment. As the post-95 and Gen Z enter the workforce and become the main consumer group in society, they represent the future of the brand for us. They like esports, virtual characters in anime and Chinese animations, and they gather in large numbers on bilibili. The number of users on bilibili is about 200 million, which is basically the same as China's Gen Z population. So for this group, the biggest volume is in fanzines and Chinese animations, with esports coming in second. Can you share some of the results of the data obtained through Wong Lo Kat's collaboration with the NetEase games?The applicant then successfully challenged this before the EUGC. It argued that the Board of Appeal had not taken sufficient account of the specific features of the mark applied for and that, contrary to the Board of Appeal's decision, the sign was distinctive. Wong Lo Kat’s herbal tea also apparently can help to clear excessive heat and detoxify our bodies while quenching thirst. They also claimed that it could possibly extend lifespans by 10%, but scientists have shut the brand down on that. As always, the international journalistic reports about this city range from mildly to wildly inaccurate, but Hong Kong people themselves ignore them and carry on. It’s the right thing to do. The aroma of fried fish floating from the waters was enough to get passers-by salivating. After sour drinks, its market share is also firmly occupying the third position in the beverage industry. First of all, I think the shift from Weibo to bilibili is merely a change in channel. We cooperate with the platform, and the focus changes slightly each year, with a shift in focus at each different stage. For Wong Lo Kat, there are three core priorities for us in the future.