Strongbow Dark Fruit Cider, 4x440ml

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He says: “I would go for a cider that’s been made with eating apples/dessert apples, which is sometimes called an ‘eastern counties-style’ of cider. Often, it’s quite good to do an analogy with wine because we are talking about a fruit fermentation so this one would be a little bit more white wine-esque. For a white wine drinker, this would be an easy substitution for somebody who doesn’t like beer but doesn’t want to have the high alcohol of a wine go to one of these lovely light, clean, crisp, fresh, acid-driven ciders. Something from Kentish Pip or Nightingale, or something like that, would be absolutely fantastic. Upshall, Emma (28 October 2020). "Heineken to buy Asahi brands, reunites global Strongbow portfolio" . Retrieved 11 November 2020. He says if the food served at your pub is light, which would include fish, seafood or salads, you could serve an eastern counties-style cider while if the food is more robust, for example using meat, then a western counties-style cider would pair well but he stresses there are no hard and fast rules so try to keep it playful and experimental.

He explains: “What I would really like to see is people being given the opportunity to have trials with cider and for them to explore the full opportunity. I would invite pubs to host cider festivals, whereby pubs can undertake a little bit of trial with their consumers with a range of these ciders to see which ones they enjoy. Strongbow has long been one of the most popular ciders in the UK, and Dark Fruits is one of their most popular flavours. So, when a drink like this is launched at 0.5%, you kind of know that low-alcohol cider has hit the mainstream. Bringing together three new Thatchers infused premium fruit flavours in a world first for cider, this summer it’s all about the Thatchers 3 in 1 Fusion Font, the new way of serving fruit cider. It brings craft and world leading innovation together for a great tasting, premium infused cider, with the heritage and provenance of four generations of Somerset cider making from Thatchers. Saving space in the cellar and at the bar, the choice of three infused premium fruit flavoured ciders comes to the bar in one single font, with one keg and one line, meaning lower maintenance, less space and more choice. Winn, Christopher (1 September 2010). I Never Knew That About the English. Ebury Publishing. p.207. ISBN 978-1-4090-7805-0 . Retrieved 11 July 2012.Strongbow Apple Ciders Gold Apple cider 330 ml – Tesco Potraviny". potravinydomov.itesco.sk . Retrieved 13 October 2020. Strongbow Hard Cider Launches Two New Brands - Brewbound.com". brewbound.com. 19 March 2014 . Retrieved 19 September 2016. Molson Coors Beverage Company on-trade category controller Mark Bentley adds: “Consumers are beginning to explore how they can pair new innovations in cider with their favourite dishes in the same way as has traditionally been done with wine. Meanwhile, premiumisation continues to reign supreme and in 2021 share continued to move from mainstream to more premium brands (47.8% up from 44.4% in 2019). And finally, Westons says outdoor occasions have gained prominence over the past two years as outlets have invested in improving outdoor spaces. Drinkers who choose venues for their outdoor areas tend to be less sensitive to price, so there’s opportunity to grow value sales via trade-up options.

Thatchers Haze, which was a new entry last year, rose up the list from tenth to seventh and was the only brand to experience a rise in sales.We’ve reached peak craft beer… we’re probably already on the other side and those drinkers are going to need something different to keep them drinking through the lines. And this is where craft cider has the opportunity. So go for keg cider, go for true craft cider, have a cider festival, try some of these new great ciders see what people like.”