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Our Radiant Red Boosting range enhances red tones with every use, giving you bright, vibrant colour for longer. Red and copper tones are preserved, so you can enjoy the vibrant red hair you love for even longer. Our Radiant Red range, infused with Pomegranate Extract and Vitamin E, helps to seal in moisture, leaving hair bright, soft, and smooth with intensely radiant colour.
For dry, damaged, frizzy hair in need of repair, our Miraculous Recovery collection nourishes and smooths for healthier-looking and feeling hair. Expertly-formulated with Anti-Damage Technology and nourishing oils, this range helps visibly repair damage, reduce frizz and help to seal split ends for shiny, smooth, hydrated hair. Let’s face it - your hair looks best freshly coloured. Nothing beats the ultra-glossy, rich and lustrous look of toned, tinted, highlighted or balayaged tresses. And there’s almost nothing more annoying than discovering your newly-coloured hair is fading with every wash. Transform your blonde hair from brassy to cool blonde! Our Violet Crush Daily Purple Shampoo is infused with crushed violet pigment, and neutralises unwanted yellow tones to restore your bright, cool blonde between salon visits. For optimal results, use with Violet Crush Tone Correcting Purple Conditioner and our Violet Crush Purple Toning Mask to hydrate and nourish hair while neutralising brassy, orange tones. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula. Vegan-friendly formula.**
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Number one professional haircare brand IRI HBA/OTC, Premium Haircare Category, Value Sales, 52 w/e 22nd Jan 2022. Transform your blonde hair from dull to sun-kissed with our Go Blonder range! Our Lightening Shampoo and Conditioner gently cleanse and lighten, and our Lightening Spray lightens your hair up to two shades. Use our Nourishing Mask to visibly strengthen and repair natural, colour-treated and highlighted blonde hair. This range restores moisture and renews softness. Ammonia and peroxide-free.
It’s common for permanent hair colour to last 6-12 weeks, depending on the condition of your hair when it was dyed, how often you wash it, and the kind of shampoo and conditioner you use. Use a colour-protecting shampoo and conditioner: Our Sheer Blonde, Brilliant Brunette and Radiant Red ranges are tailor-made for dyed hair, and formulated to resist colour loss. Our Pro Colour Revive range is perfect for all dyed hair colours - it's expertly-formulated to strengthen hair and protect against colour fade. Blonde shades with a darker base like dirty and butter blonde that incorporate hues of caramel and golden highlights best complement warmer undertones. Shades like 9A and 9N, mixed with butterscotch and caramel tones, are the perfect answer for making lighter shades more wearable on warmer undertones. Bring out the best of your waves and curls with our curl-loving frizz-defying formulas. Hydrate, define and enhance your natural waves, coils and curls to leave your hair looking smooth, defined and frizz-free. The range also includes shampoo for curly hair, as well as conditioner for curly hair, Curl Defining Crème, Daily Styling Spray, Nourishing Crème Oil and Ultra Nourishing Deep Conditioner. Dream Curls’ super-hydrating formula intensely moisturises and detangles curly hair for visibly-healthy curls and coils.Create deeper, richer brunette tones, and add lustrous colour to natural and colour-treated brunette hair as you cleanse. Our Midnight Brunette range is formulated with cocoa and Evening Primrose Oil; this formula restores and enriches your brunette tones, leaving your hair cleansed, silky, smooth and soft. Avoid chlorine: Protect dyed hair from pool water by wearing a swimming cap or applying a leave-in conditioner before swimming. Permanent hair dye won't wash out of your hair in the same way that temporary or semi-permanent hair dye does, but it will eventually start to fade and change shade over time. Choose colours with a “G” or “BG” if your complexion is more honey or almond, you tan easily, or your eyes are brown or hazel. Choose shades with an “N,” natural, if your complexion is pale, rosy, or has an even ebony colour or your eyes are blue or green.
If your complexion is made up of more neutral tones, then natural blonde shades that are richer in colour are a stylish option to go for. Golden honey shades ranging from light ash blonde like 9A to more natural tones like 9N will best complement your undertones, but you could also go a shade or two lighter!Transform your hair from frizzy to smooth instantly with our Frizz Ease Serums. Our iconic multi-taskers combat frizzy hair, protect hair from heat and humidity, hydrate and add shine. We have relaunched our serums so that you can now use them on wet and dry hair for instant, long-lasting smoothness. Suitable for all levels of frizz. Safe for colour-treated treated hair. Vegan friendly.** Semi-permanent hair dyes last, on average, around 6 weeks. Like with permanent hair dye, how often you wash your hair and the products you use will have some bearing on how long the dye lasts. Transform dull grey to shimmering silver! This collection for grey hair is designed to smooth and moisturise grey strands, care for your hair and neutralisebrassy tones for a youthful, radiant shine. Formulated with SilverGloss Technology to moisturise and polish silver strands. Safe for colour-treated andchemically-treated hair.
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