Hamdard Rooh Afza 800ml

Product Information

While the business was already established in India, Mohammad Said faced a lot of hardships launching Rooh Afza in Pakistan. Several distributors and wholesale dealers confirmed to Al Jazeera that there was a shortage of Rooh Afza in the Indian market.

Hamdard gives century-old Rooh Afza a facelift". Hindustan Times. 28 June 2010 . Retrieved 26 April 2020. Rashid said: “My father [Mohammad Said] had opened a branch of Hamdard in former East Pakistan. After the creation of Bangladesh, instead of winding up that office and plant, he gifted that to the people of Bangladesh to be run and managed by its workers.” Histroy: Rooh Afza was founded by Hamdard's founder, Hakim Hafiz Abdul Majeed an Unani doctor who worked from a small laboratory in old Delhi, India. In 1906, he wanted to create an herbal mix that would help Delhi's people stay cool in the summer. He selected herbs and syrups from traditional Unani medicine and created a drink that would help counter heat strokes and prevent water loss in people. After Majeed's death 15 years later, his wife Rabea Begum established a charitable trust in the name of herself and their two sons, where all the profits would go to public welfare. Hakeem Abdul Majeed established a small clinic in 1906 to produce Unani medicines and named his venture ‘Hamdard’ [Bilal Kuchay/Al Jazeera] Hakim Majeed could not have known on that summer day in 1907 that in 40 years, India as he knew it would cease to exist, as the subcontinent was cleaved in two and his own family was split between India and the new country of Pakistan. He could not have guessed that his work would survive the bloodshed of partition. That in the decades to come, Rooh Afza would travel far beyond the lanes of Old Delhi to 37 countries. That in the alchemy of his simple ingredients was the beginnings of a scarlet empire. ‘The King paints the globe red’One of the most popular drinks in the Indian subcontinent is Rooh Afza. The translation of the name is "to nourish the soul" and the ingredients in the syrup seem to do just that!It was originally developed in India in 1906. Rooh Afza is typically used as a drink syrup or in traditional indian desserts and is very popular in the eastern part of the world.The taste of the syrup is very unique and is said to have a cooling effect on the body which is why it is such a popular summer drink. In Persian language, ‘rooh’ means ‘soul’ and ‘afza’ means that ‘which nourishes the soul’ or ‘uplifts/enhances your spirit.’ So, the term Rooh Afza literally translates to the one that nourishes the soul and enhances the spirit, and it really does justice to its name. According to her, the brand name was “taken from the poetic book ‘ Masnavi Gulzar e Nasim’ by Pandit Dia Shankar Nasim”. Rooh Afza was a character in the book. Herbs:There are many herbs in Rooh Afza which contributes to it's very unique taste. The main herbs are chicory, coriander, European White Lily and the lotus flower.

At first, Said was making every bottle of the cordial himself at his clinic in Karachi’s Arambagh neighbourhood. On the first day, he sold 12 bottles. Demand steadily grew and by 1953, he opened a manufacturing unit in Nazimabad – a neighbourhood so sparsely populated at the time, Rashid recalls, people joked only mice scurried around there. Rooh Afza bottles displayed in a large superstore. Such a display only appears during Ramadan when this is the drink of choice at iftar [Khaula Jamil/Al Jazeera] Today, Rooh Afza is Hamdard's star product, accounting for 60% of its India business, Ahmed says. "Nine hundred million glasses of Rooh Afza are consumed every year in India," he says. But, most are unaware that the well-known Rooh Afza has borne witness to more than 100 years of subcontinent history including Partition, the event that resulted in the formation of Pakistan from previously undivided India. Hamdard Laboratories India forays into 'ready-to-drink' segment with RoohAfza Fusion and RoohAfza Milkshake". www.bestmediaifo.com. 17 June 2020 . Retrieved 17 June 2020. Rooh Afza is India’s favorite soft drink. It originated from Pakistan and is initially exported to Dubai, then imported to India. It has been rooted in our culture. Rooh Afza appears in a variety of media, including films, advertisements, and books. Rooh Afza is the companion to khajoor, the ultimate falooda topping, and now a carbonated drink as well.Aijaz Ahmad, a dealer in Old Delhi, said, “There is an over 50 percent decline in the supply of Rooh Afza while demand is at its peak.” How Hamdard's Ruby-Hued Refresher Became an Indian Summer Staple". The Better India. 8 May 2019 . Retrieved 26 April 2020. The most basic way of making the sherbet is by adding water or milk, but aficionados of the drink give their own twist to it. Flavors: Rooh Afza uses both natural and artificial flavors to enhance the flavor. However, it is unknown what these flavors are. In addition, synthetic colors like Carmoisine and Tartrazine have been associated with hyperactivity in children, anxiety, abdominal pain, and certain allergies [5] [6].