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The presence of Dolby Vision is particularly good news for a budget model. ‘Dynamic’ HDR formats such as Dolby Vision are capable of adapting to the limitations of low-end 4K TVs, whereas ‘static’ HDR formats such as HLG and HDR10 rely more heavily on a TV’s natural talents. At this price, those talents are routinely in short supply. JVC Fire TV Edition review: Key specifications Toshiba’s UK QF5D Series is its most interesting, most premium line of TV that brings QLED technology to the table for the first time for Toshiba UK TVs. These TVs come in a variety of sizes, support 4K, smarts courtesy of Toshiba’s own OS, and a range of HDR and audio technologies. And for Toshiba’s most expensive UK TV, it’s not much more expensive than the UF3D. When measuring the Delta-E values (the margin of error between an accurate test pattern source and what’s shown on screen), we typically look for the average result to be under 3, since this is considered indistinguishable from perfect to most people. When measuring grayscale results (to test how it handles different levels of darkness) in Movie Dark mode, the result was 4.3, so a little disappointing – but this is somewhat expected with an LED screen. However, in terms of color accuracy, the Omni QLED’s Delta-E average was 1.99, which is an excellent result especially for a TV at this level. It’s worth noting adjustments in picture can be made to improve those numbers, but these were the out-of-the-box results. In terms of menus, the main Fire TV menu is easy enough to navigate through but changing settings such as picture mode, input and so on is not as easy compared to other smart TV platforms. To access these settings, you have to hold down the home button rather than a settings button, which definitely slows down the process.
As the JVC employs a VA-type LCD panel, it has a familiar set of pros and cons. Viewed head-on, it supplies a surprisingly vivid, high-contrast image. Move even slightly away from head-on, however, and the contrast and colours fade away rapidly; the viewing angles are narrow at best. As a result, wall-mounting it above eye-level is a no-no, and you’ll want to be seated directly in front wherever possible, which may be awkward in many living rooms. Our testing has shown us that a long list of features doesn't necessarily make a good TV. A screen capable of displaying 4K resolution may be terrible at showing HD content. It's been a while since we've tested these TVs and this is largely because the models don't stay on sale for very long and we prioritise testing hundreds of TVs from more well known brands that are more widely available. The average scores in the table are across several years of testing, but we haven't tested any store brand TVs since 2018. The JVC fared a little better than expected in our testing. In SDR mode, its default Standard picture preset puts out a maximum brightness of around 369cd/m² and achieves a very respectable contrast ratio of 5,329:1 even with all the contrast– and colour-enhancing features turned off. Fire up HDR mode, and peak brightness increases to 400cd/m² while contrast remains high at 5,358:1. Please note: Failure to produce the card and relevant ID means we are unable to release goods on collection.The LK3C Series is Toshiba UK’s most basic line of 2023 TV. It comes in two sizes, 32-inch and 43-inch, and is a 1080p HD line, not a 4K one. It does come with smarts courtesy of Toshiba itself with its own OS that’ll let you stream whatever content you’d like across a plethora of different services. Plus, you can even watch TikToks on your LK3C TV. So when you see a smart, 4K, HDR Bush TV in your local Argos or Sainsburys – just like a Samsung but for half the price – it's easy to be tempted.
Those colours aren’t as intense as they should be in HDR mode, though, so don’t expect the kind of eye-popping colour which you get from pricier sets – the JVC covers a mere 70% of the DCI-P3 colour gamut, which is far less than even many mid-range TVs. By the same metric, even LG’s affordable UM7400 managed to cover 82% of DCI-P3. If you don’t watch any content in resolutions higher than 1080p HD, the LK3C can definitely get the job done, and it will have no trouble letting you stream whatever content you’d like, but for the price, you can usually find better kit. Another welcome addition is the inclusion of gaming features like 4K Dolby Vision gaming support,and even VRR and ALLM, which are not always included on TVs within this price range. The Omni QLED offers multiple Dolby Vision game picture modes as well to give more choice to players on how they want their HDR to look in compatible games on the Xbox Series X. If our decades of TV testing has told us one thing it's that the specs on a box don't always equal a good TV. One 4K panel is not as good as the next and there are many more aspects that determine whether a TV looks and sounds good.The Omni QLED may not have the best picture on the market, but considering its price range, I was surprised with just how detailed and vivid its picture was and how well it punches above its weight. At the end of the day, these store-brand TVs are the cheapest on the market, but even if you're on a tight budget don't discount TVs from the bigger brands. LG, Samsung, Sony and Panasonic all have their own budget sets, especially if you go for a TV released the previous year.
With Game mode switched on, the Omni QLED processed intense moments well. Switching between targets and motion processing felt smooth, with changes from sections of calm into action feeling seamless. This is in part thanks to the Omni QLED's very low input lag time. Using the Leo Bodnar 4K input lag tester, the Omni QLED yielded a result of 10.4ms, which is an excellent result for a TV at this price and even rivals some of the best 120Hz TVs. Despite these mostly positive results, there's one clear weakness to its pictures: standard definition content. It had a muddy, fuzzy look to it.HD and 4K pictures are strong, as I'll come to in a moment, whether that's in HDR or SDR. But especially on this 65-inch model, low-resolution viewing wasn't a great experience. It’s a shame, then, that Dolby Vision content in the Disney+ app suffered from some horrible juddering during our testing. Netflix was seemingly unaffected but watching content via Disney’s streaming service was blighted with hitches and jerks throughout. Once you notice it, it’s very distracting. Hopefully this is something which can be ironed out with a future software update. This is a modern set with competitive features for the budget side of the TV market in 2023, more so than the V35 Series at any rate, so if you’re looking for a set you can use to stream all the 4K/HDR content you can imagine without spending an arm and a leg, the C350 Series from Toshiba can get you there.The remote supplied with the Omni QLED is the Fire TV Alexa remote. Slim and small in nature, the remote is compact and feels light. Simply by pushing the blue button at the top, you can access Alexa voice control if you don’t wish to use the hands-free option. As you might expect, these TVs scale up in terms of features and price. However, outside of the QF5D Series, you’ll be getting LCD panels, and across all of Toshiba’s UK TVs you’ll get smart functionality.
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