Lynx Africa the G.O.A.T. of fragrance Aerosol Bodyspray 48 hours of odour-busting zinc tech deodorant to finish your style 150 ml

Product Information

There's no better way to start a day than with a Lynx Shower, leaving you feeling and smelling fresh all day and all night, no matter what. Opening with an animated goat holding a Lynx Africa body spray – featuring its new limited-edition packaging – a young man bounces from his apartment after spraying the iconic fragrance, before driving round town (goat in tow) and finally dropping into a rooftop party. Monique Rossi, Marketing Director of Deodorant and Skin Cleansing, Unilever, says: “Lynx Africa is arguably the most iconic male fragrance on the market.

This web site is directed only to UK and Ireland consumers for products and services of Unilever UK Limited and Unilever Ireland Limited. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). Limited edition packaging will communicate the brand’s self-confidence from the shelves, with particular emphasis on reaching the noses of gamers through a partnership with Twitch.Our strategy combined brilliant PR basics and Creator Collaboration with a digital-first FOOH (faux out of home) stunt to demonstrate the epicness of 'Lynx Africa'. UK Lynx Africa has sold over 400m* units since hitting the shelves in the UK (across Bodyspray, shower gel and antiperspirants).

Our revolutionary new dual-action technology fights odour-causing bacteria so you can avoid odour and smell irresistible for 48 hours, and have the confidence to be the best version of the only thing you can be – yourself. Gen Z-focused Products - Brands are pivoting to Gen Z consumers, creating new product lines and packaging to appeal to their interests. T campaign is a great example of how Merchant’s Den winners can utilize ASDA media to really engage with their audience across different touchpoints and make a big impact when launching a new product.This 20-second version of Lynx’s commercial shows an animated talking goat passing a guy some Lynx Africa to spray on, right before the actor bursts through the ceiling and into a convertible car outside.

You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. This might include changes to allergy advice, ingredient lists, nutritional guides or dietary advice. Viewers are invited to ‘Feel Fresh as Fresh with the GOAT’ in this new advert for Lynx Africa deodorant and shower gel for men. T phrase aims to resonate with the Gen Z audience by aligning with their culture through the use of their own language. Bring back the original and maybe your ideas should be proof tested before wasting that disgusting amount of money.Consumer Goods - Brands are tapping into nostalgia to connect with consumers and create a sense of familiarity and comfort.