La Riche Directions Dark Tulip Semi-Permanent Hair Colour 88ml

Product Information

Available in a wide range of colours, it's quick and easy to apply straight from the tub making Directions an excellent choice. If you're using a colour for the first time, we also suggest that you do a strand test; pick a strand of hair at the back of your head and apply directions hair dye to the last couple of inches, that way if the colour isn't what you wanted you'll know about it before you dye your whole head.

Apply the dye using a tint brush, Comb gently into your hair until it becomes frothy, and ensure all the hair you wish to cover is fully saturated. It is not possible for us to draw any conclusions about you, and any data collected as a result will never be passed on to third parties. Stripe also supports Klarna and AfterPay, which means you can also pay using those methods if you prefer. My hair was a medium brown so I wasn't sure if the dye would take to it but because I had my hair cut two days before I got the dye and I didn't really want to mess it up by bleaching it.

Its 90% naturally derived formula is designed to be gentle on hair, leaving it feeling nourished and healthy. After rinsing out the color, it is possible that the hair will transfer color to the towel or pillowcase. Directions usually lasts between 2-6 weeks and will gradually fade over time, depending on how often you wash your hair. Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result.

Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, Basic Red 51, HC Yellow No. With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour.To keep the La Riche Directions color vibrant for longer, it is best to wash the hair with the La Riche Directions Color Protecting Shampoo and the La Riche Directions Color Protecting Conditioner . The direct vegan dry has an ammonia-free formula and does not require the use of an oxidising emulsion. When washing, please do not use conditioner shampoos and do not mix with peroxide All Directions colours are mixable. Once your dye has developed, thoroughly rinse Directions out of your hair with warm water, ensure you rinse away from your face and body.

The loveliest thing about this dye apart from the colour is the smell, more than one person has commented that my hair smells like old fashioned sweeties - Midget Gems to be precise ;) - and when I wash it in the morning it does smell divine! For more intensive coloring, cover the hair with a plastic cap or foil and let it work through a heat source.

This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process. I used half a pot of this on short hair, over a faded live XXL purple/pink dye and it came out quite a dark pinky purple and has now faded to quite a bright pink after just over two weeks. Its sumptuous colour is great for vivid colour on bleach blonde/light hair but also great for giving your natural colour a tonal boost.