Bud Light Seltzer Variety Pack Sparking Water, 6 x 330ml

Product Information

The campaign attempts to insert itself into the ongoing discourse around distinguishing facts from fiction in a divisive society by developing a party game that tasks players with figuring out what is a misconception and what is a fact. Released weeks before the onset of the pandemic in 2020, Bud Light Seltzer comes in a variety of flavors, from mango to black cherry. Things looked pretty good up through summer, when we hit a vaccine ceiling and science became a proxy for political tribe. Hard seltzer brand White Claw similarly leveraged the popularity of games with the launch last year of a mystery game in conjunction with Netflix that was themed around the “Knives Out” films.

Will the “innovators” at Bud Light come up with something even more innovative, like Bud Light Seltzer Hard Coffee CBD Soda? This campaign] does everything we need it to do: it helps address this barrier while elevating the brand.

By fall we had inherited a world where fully a third of the population were committed to the idea that the vaccine, administered almost without incident 450 million times, is more dangerous than a virus that has killed at least 800,000 people. Budweiser Brewing Group (BBG) is set to delist Bud Light Seltzer in the UK, as it looks to focus on developing its other ready-to-drink (RTD) brands.

is the year we learned the name “ivermectin” a horse dewormer—and not because anyone was deworming horses. She believes Bud Light’s “fun brand personality” will help it stand out in the increasingly crowded market.You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. As a global company, we’re really fortunate to have amazing insights from other markets including the US.