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Balenciaga could suffer a major financial hit — and lasting damage to its coveted brand — after the pricey luxury label ran an ad campaign with children holding teddy bears wearing sexual bondage gear, industry experts told The Post. The company also apologized “for displaying unsettling documents in our campaign,” and said it is “taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photoshoot.” Brand ambassador Kim Kardashian, who modelled in July’s haute couture catwalk show in Paris, is “re-evaluating” her relationship with the house. “As a mother of four, I have been shaken by the disturbing images,” she tweeted, although she stopped short of direct criticism of Demna or Balenciaga.

But Balenciaga — owned by the French luxury giant Kering, which also owns Gucci, Yves Saint Laurent and Bottega Veneta — will likely take a hit to its bottom line for its poor taste, even as it scrambles to reverse the damage with firings and finger-pointing, experts tell The Post. On Monday, all eyes in the industry will be on the Fashion Awards at London’s Royal Albert Hall, where Demna, who does not use his surname, has been tipped to win Designer of the Year. The awards are decided by a secret ballot of 1,000 members worldwide, and voting concluded before the scandal broke. I don’t see how they defend themselves, quite honestly,” luxury marketing expert Pam Danziger told The Post. “I think this will have a very strong impact on the brand ultimately.” The advertisements came out at Paris Fashion Week and supported the company’s spring/summer 2023 collection.The fashion house brought the suit Friday against production company North Six, Inc. and set designer Nicholas Des Jardins and his eponymous company for the inclusion in one of the ads of legal documents from a US Supreme Court decision on child porn laws. We strongly condemn abuse of children in any form. We stand for children’s safety and well-being,” the company concluded. When Dolce screwed up in China with inappropriate content, the impact was enormous financially,” Wassner said. “Their ad was insulting and discriminatory.” On Tuesday, the company issued an apology and announced it had pulled the teddy bear ads and court paper ads.

Experts likewise question Balenciaga’s claim that it never approved the ads. Another recent ad for a purse depicted a messy desk with papers strewn everywhere, including a Supreme Court decision on child pornography, eagle-eyed social media investigators found. Galimberti told Newsweek that he “was not entitled … [to] choose the products”, and Balenciaga have taken full responsibility for a poor taste decision and the ensuing offence. Galimberti had no involvement in the Garde Robe campaign, while neither Nicholas Des Jardins nor North Six worked on the Gift Shop images. One expert believes the public relations debacle will lead to firings at the luxury brand. Jam Press/Balenciaga Danziger added that she believes heads are likely to roll at the storied fashion brand, which was founded in 1919 in San Sebastian, Spain, by Cristobal Balenciaga. The flap unfolded last week when the Spanish fashion brand apologized for the revolting campaign. It pulled the ads and later filed a lawsuit against the producers, blaming them for the inappropriate imagery.

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Amid scrutiny of the contentious campaign, one eagle-eyed watchdog spotted the high court documents about child pornography laws. One of the handbags in the form of a teddy bear in bondage gear from Balenciaga’s summer 2023 collection Photograph: Balenciaga Balenciaga said all the items in the shoot “were provided by third parties that confirmed in writing that these props were fake office documents. They turned out to be real legal papers most likely coming from the filming of a television drama.”