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Fred Herzog: Modern Color

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Fred Herzog might not be a household name in the photography world, but his work holds its own against the likes of Walker Evans and William Eggleston, two photographers with whom Herzog shares an aesthetic.

Roger Bamber’s 50-year career spanned everything from the Falklands War to Live Aid, but it was in his home city that he found most of his inspiration, as Ailsa McWhinnie discovers. Herzog also had the vision, and courage, to shoot in color when virtually all serious art photography was in black and white. For more than 50 years, the Canadian photographer worked almost exclusively with Kodachrome slide film, and it is only in the past decade that technological advances have enabled him to produce archival pigment prints that match the extraordinary color and intensity of Kodachrome slides.In his work, we’re shown a world we recognise, anachronistic as some of it may be, yet we relate to it. In his spare time, he walked the streets of Vancouver with his camera taking photographs of people, buildings and whatever scenes caught his eye. Fred Herzog is known for his distinctive approach to color photography in the 1950s and 1960s, a time when the art form was almost solely represented by black and white imagery.

Fred Herzog, as we said, is known for his unusual use of color in the fifties and sixties, a time when art photography was almost exclusively associated with black and white imagery.In the 1950s and 1960s, many in the art world didn’t take color photography seriously, considering it amateurish and garish.

It was through focusing on the everyday in the US that Eggleston was able to reveal the deeper truths of the world.

In this respect, his photographs can be seen as prefiguring the New Color photographers of the 1970s. Digital inkjet printing has enabled Herzog to finally satisfactorily make prints from his slides and exhibit his important early color street photography. Two of Herzog’s big influences were Walker Evans, who documented the effects of the Great Depression in the U.

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