Cadbury Twirl Large Easter Egg, 198g

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Retailers should also meet the needs of shoppers on the traditional gift mission as Easter Sunday approaches, with shell eggs an essential part of the product mix for a ‘gift finish’. As I mentioned, most of these are down the seasonal Easter aisle so it can be a literal Easter egg hunt to find the right ones. So make sure you allow yourself enough time to make sure you’ve got the ones pictured which are safe for us to eat. There’s an Aero Peppermint Egg in this post that’s gluten-free. But there are other Aero Easter egg variations which are NOT gluten-free. The Cadbury Worldwide Hide will also return, enabling people across the UK to hide an egg virtually anywhere in the world using Google Maps. The brand will be visible through in-store PoS, as well as a fully integrated campaign across TV, outdoor and social media.

Ocado always has a good selection of Easter eggs, many of which are gluten free. They also have a good selection of dairy free including some more luxurious eggs from the like of Booja booja that you would not find in supermarkets. New for 2022 is the Cadbury Twirl Orange Large Egg, joining the brand’s Twirl Large Egg and contains one large orange-flavoured egg and two Twirl Orange single bars. In Waitrose, you’ll find a few exclusive own-brand eggs that more than make it worth the trip over. Mondelez International has announced its Cadbury Easter 2022 line-up, starting with impulse to help convenience retailers capitalise on the second largest confectionery season after Christmas.

There’s a Cadbury’s Caramel Egg in this post that’s gluten-free. BUT other Cadbury’s Dairy Milk Caramel eggs (which come with a bar and have the extra text ‘Dairy Milk’ on the front) are NOT gluten-free. Beware of some of the vegan eggs that contain gluten free oat milk. Whilst you might see gluten free oat milk and think they are safe, they in fact are actually ‘may contain gluten’ so are still unsafe. Morrisons had a good selection of branded Easter eggs but disappointingly most of their own brand Easter eggs this year are may contain or contain gluten.

Creating momentum at Easter means focusing on sharing options for your customers – and a key focus for Mondelez is a continuation of the brand’s partnership with Peter Rabbit.

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The iconic bunny is celebrating its 120 th anniversary this year and will grace the front of the Cadbury Dairy Milk Hot Cross Bun Bar – new this year. The new launch joins the rest of the Peter Rabbit range, which includes Cadbury Dairy Milk Egg ‘n’ Spoon with Oreo, Cadbury Dairy Milk Bunny Orange Mousse and the Cadbury Hollows range, comprising of White Oreo Hollow Bunny and Cadbury Dairy Milk Holly Bunny, available in 50g and 100g formats. The run-up to Easter weekend is about ensuring shoppers can find gifts to give to loved ones, starting with Cadbury’s shell-egg range and larger gift-worth options.