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The toys are great for children who love tactile toys because they are squishy and stretchy. Each character has a different filling and they are either made from a firm but stretchy glucose or a much more squishy material filled with liquid. Their heads are hard plastic and can be rotated so they can look different directions. Inside each character there is a hidden charm to look for, but you’ll need to stretch and squeeze them to look for it. The characters stretchy clothes can be removed and switched between characters if you want, but I think this is a bit fiddly and that they look better on the right one. I’m worried about how far the toys will stretch before the break, they really are super stretchy and squishy, but I'm sure if they have a limit my children will test them too it. Mark Hunt, marketing director at Character Options, said: “GooZonians is 18 months in the making and our largest marketing investment to date. The GooZonian toys bring together a captivating play pattern and mythical creatures with a great story for us to promote across the full marketing mix. The launch of GooZonians has tied in beautifully with the establishment of our first-ever YouTube channel for kids; we’re constantly evolving in the way we connect with our target market, and the introduction of this new entertainment space is massive for us, as it marks the next chapter in that journey.”
The other 4 characters to collect are: Queen Ember (a red, orange and yellow phoenix), Princess Flik (a purple phoenix), Cora (pink and filled with sparkles) and Isla (a pale blue surfer filled with moon and star sparkles and water beads). Each GooZonian action figure has their own unique filling and hidden magic power charm to discover. Squeeze their bodies to explore the different fillings and see their gooey bodies move and stretch! Squish their bodies to uncover their hidden magic power charms. Queen Ember's flame charm powers her up from within while Cora's hidden conch charm gives her voice a power and strength never seen before! Filled with a mix of pink and purple water beads and a dragon scale effect with added pink sparkle dust suspended inside. The beautiful land of GooZonia is a land where enchanted rainbow-hued goo flows through everything. It’s the home of the most cheery, easy-going and flexible people you may meet.
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Character Options is celebrating a ‘heroic’ first two weeks for GooZonians, with its largest marketing investment to date and the launch of its first child-facing YouTube channel. Roxy is the royal spokesperson and heads up the castle’s social committee. She is the life of the party in GooZonia! The successful GooZonians launch included a raft of marketing activity comprising influencer activations, TV, press outreach and more, as well as the release of the first GooZonians webisode on YouTube. This first episode can be viewed via the firm’s first-ever child-facing YouTube channel, Character Kidz TV, and can also be seen at the bottom of this story.
Items that are not available in store will take 3-5 working days (excluding weekends and bank holidays) to be delivered to your nominated store.Isla can read animals body language and sense their feelings.Her key Traits are that she is easy going, independent, optimistic yet forgetful.
Flik loves sharing the castle with her sister Ember, She believes hat a true princess should be patrolling the realm and ready to battle against the Stone Heart – anywhere, any time! Glyde is a shy, enigmatic introvert who loves to puzzle out problems and strategize ways to stop the Stone Heart. Glyde is a shy enigmatic introvert who loves to puzzle out problems and strategize ways to stop Stone Heart. She is the Royal Engineer and inventor who creates flexible gadgets. Most comfortable in her workshop in the castle. While she is the most reserved GooZonian she has a passionate streak sparked by her creativity. We also received Isla, who is a lot softer to the touch, more like a squishy water filled balloon, which is incredibly therapeutic to squash and squeeze. Isla has a pearl charm hidden inside, and this one was a little easier to find! Many generations ago, a strange force of nature, known as the Stone Heart, turned the goo dull and hardened it throughout the land and in the hearts of the people. It caused natural disasters and a lot of hurt feelings. To save her people, Queen Cinder infused the last of the flowing goo with an ancient magic to create six powerful charms.
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The heads of the dolls are hard plastic which is great on the one hand as they have great detailed features – BUT and this is a big BUT…. You do have to be careful as if play gets a bit energetic then these dolls can be catapulted so be careful with that. These charms gave the GooZonians the power to narrowly defeat the Stone Heart and reverse its effects. Fearing that the temptation of using these charms for ill would be too great for some, Cinder hid them across the land. Now the Stone Heart has returned and Cinder’s great-great-great-great granddaughters Queen Ember and Princess Flik must find the charms to defeat it and protect GooZonia from the ApoGoolypse!
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