​Hot Wheels Barbie Die-Cast Pink Corvette in 1:64 Scale, Toy Car Modelled on the Corvette in Barbie The Movie with Film-Themed Packaging, HPR54

Product Information

And then with how we react to things in pop culture, we've got vehicles, and obviously, we work with movie studios and content creators, and we've got cars that have all types of Disney characters on them. Then also to be able to kind of infuse her culture and her background and her ethnicity into that particular car was just something that was so amazing.

I think the fact that the brand has been around for 55-plus years speaks to the fact that there is a real sense of emotion within the brand of Hot Wheels, and what people think of in terms of, you know, their first vehicle and what that means to them. That is the cutout of the silhouette of a Hot Wheels package, so I don't know if you've noticed that. She is a Rotten Tomatoes-approved critic, a member of the Hollywood Creative Alliance, and The Cherry Picks. So that, I think, makes it also something really unique, and that also helps it stand out in a way that you don't expect.For us, it's about, you know, in the same way that Mattel appeals across the board for people, for adults and kids. Ted, you've been with Mattel for, I think, two decades this year, which is quite the accomplishment, and I'm sure over the years, you've probably met fans of both Mattel and Hot Wheels—a lot of them—but what was the moment where you realized that your job has a tangible impact on the lives of consumers? So, all that to say, I think it's really about having a finger on the pulse of what's trending and what's making waves in culture so that we can reflect that and hopefully also drive that forward.

You can often find her reviewing indie films like Next Exit and A Wounded Fawn, in addition to foreign language titles like All Quiet on the Western Front, The Movie Teller, and She Is Conann. Barbie and her friends know that camping can be a dream when you have a vehicle that's outfitted with all the comforts of home.We haven't hit upon that one yet, but it's not to say that we won't, and it's not to say that you won't see something like that. We're just trying to find really unique, fun ways to take our IP that, some of it is really well known, some of it is more nostalgic, some of it is maybe not as well known, but there are ways to just redefine it, reimagine it. It's the reason I'm here, essentially, is that we were already doing really well on the animation side, and, obviously, our amazing movie team was already well in motion with Robbie Brenner. I mean, the talent group that was there between Judy Taylor [and] that group, they identified some of the greatest young talent coming up, and they fostered that talent…I was just fortunate enough to be able to see them and apply them to what we were we were doing.