Kopparberg Fruit Lager Lemon & Lime beer 8x500ml bottles

Product Information

In 1994 the brothers Peter and Dan-Anders Bronsman finally got the keys to the brewery. 2014, 20 years later, the turnover has gone from 0 to 2 400 000 000 SEK. 2013 – Global distribution partner A big focus this year is Kopparberg fruit lager, the 5% abv brew blended with lemon and lime, which is receiving a big marketing push this summer. The team at the brewery tried more than 50 different recipes before creating the perfect fruit lager, where the bitterness of the hops does not contradict the citrus fruit and you are left with a rounded, balanced tastethat is delicious and refreshing without beingin any way cloying. It is an exciting addition to the current range, taking Kopparberg’s fruit expertise into the beer category. It provides a great alternative to standard lager as it offers added refreshment but does not compromise on taste.

Following the success of Kopparberg Gin, Kopparberg Vodka i various flavors were launched. 2019 – Kopparberg Gin Porter at Heineken says: “We work closely with retailers to ensure ranges and displays offer hassle-free shopping. When people thought they liked dry cider we gave them sweet pear cider to love. When people loved sweet pear we introduced fruit cider for them to hanker. When people hankered fruit cider we launched frozen fruit cider for them to discover. We know from Mintel research that almost half of cider consumers are willing to pay more for premium brands and Kopparberg is well placed to take advantage of that. As an imported brand, Kopparberg will always retain a premium price point.” The first cider is produced in Kopparberg, but the country’s yearning for beer sees it becoming the major focus for much of the following 60 years. 1882 – The beginningBulmers has built steadily after arriving late to the now-passé over-ice phenomenon created by Magners, juggling popular permanent lines and heavily supported limited editions. In June, 2013, Kopparberg Brewery and SABMiller entered a global distribution partnership. SABMiller, which is one of the world’s leading brewers, will distribute Kopparberg Cider where Kopparberg does not have an existing interest. The first SABMiller operation to sign an exclusive local distribution agreement with Kopparberg is Australia. 2013 – Entrepreneur of the year To reclaim the duty element of any broached Kopparberg cider kegs or un-broached Kopparberg Cider Kegs that are beyond their best before date in your cellar, as a result of the on-trade closure associated with Covid-19, you will need to visit returnyourbeer.co.uk/register to register your outlet and submit your claim. Porter says the new ciders bring “genuine news and excitement to the modern cider category by appealing to shoppers and fulfilling their need for experimentation”.

h is, before then moving on to the next when that one no longer excites them,” Chevallier Guild adds. When Bronsman took over in 1994, there were six members of staff. One retired, another quit, but four are still there. They have watched the brewery grow and grow and grow. When they go on holiday, to London or Greece or Spain or Thailand, staff and others from the area see people drinking the cider that bears the name of their tiny hometown in central Sweden and are liable to swell up with pride. Kopparberg Gin with Strawberry&Lime and Mixed Fruit launches to follow up with the pink gin trend. The gin is in company of a RTD Gin and lemonade mix. 2016 – Kopparkeg

For, while microbrewers across the land have been experimenting with fruit and other flavours in their beers, among cider producers it seems to have become almost compulsory. A local newspaper told the story about an empty little brewery. It caught the eye of Peter Bronsman as he sat in his Gothenburg office. The article fueled Peter and his brother Dan-Anders’ lifelong ambition to own and run a national champion brewery, so they bought it and hired 12 local people to get things started. 1988 – The precious water

The popularity of fruit ciders has led to another Swedish brand chancing its arm. Proof Drinks is bringing Briska to the off- trade after a period of on-trade exclusivity. Copping agrees the fruit cider opportunity isn’t just for the summer. “There has certainly been a trend towards more exotic flavours in many different categories,” she says, “which is why we’ve brought out Passionfruit this summer, but I think we will see more autumnal and winter ciders enter the category in the future.” We wanted to position ourselves apart from both the low-abv fruit lagers and the traditional craft fruit beers that are lower-abv or heavy and ­full-bodied,” he said, adding the newcomer’s alcohol volume reinforced the drink’s “premium positioning”. We’ve not seen much discounting as yet,” she adds. “The signs are that consumers are still prepared to pay a premium for these products.”Kopparberg receives gold and silver medals for Zeunerts Original and Sofiero Original beers in the Beer World Cup in San Diego in 2004. 1997 – First Export Chevallier Guild says: “We would issue a note of caution on the development of fruit ciders and believe it won’t be long until that part of the market reaches saturation point. In a bid to become “the most preferred and loved alcoholic drinks brand in the UK”, Kopparberg is launching Fruit Lager Lemon & Lime. By 2006-07, Kopparberg started replacing Magners and Bulmers asthe drink of choice for young adults then, as pear cider’s fortunes plummeted and fruit cider came to the fore, Kopparberg emerged as the dominant force in the category. This summer, experience the refreshing, crisp taste of Kopparberg Fruit Lager, a delicious new drink which bottles Kopparberg’s premium fruit flavour in a lager for the very first time.