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Vicco Vajradanti Toothpaste 100Gm Ayurvedic For Gum And Teeth (Pack Of 2)

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Salivary factors like salivary enzymes Alkaline Phosphatase (ALP) and salivary Acid Phosphatase (ACP) play an important role in maintaining oral health. Salivary enzyme such as ALP is a very important enzyme as it is part of normal turnover of periodontal ligament, root cementum, maintenance and bone homeostasis. Some studies have shown a remarkably increased activity of ALP in the acute phase of periodontal disease. ALP aggravates the bone loss; hence, periodontitis can progress rapidly [ 7]. ACP is closely associated with calculus formation [ 8]. Hence, determination of alkaline and acid phosphatase activity in saliva can be a helpful tool for diagnosis of periodontal diseases. Salivary ALP and ACP showed reduction in all the three groups after brushing. Levels of ALP and ACP activities in saliva and GCF directly correlate with the intensity of inflammatory process of periodontal tissue and act as inflammatory markers in periodontal diseases. As the inflammation subsides, level of ALP and ACP in saliva also decreases [ 17, 18]. In the present study, gingival inflammation present in some individuals might have come down due to various anti-inflammatory substances present in toothpastes such as pilu, akarkara, vidang, chamomile, babool, jamun, bor, liquorice, harda, neem etc [ 19– 21] and thus, helped in reducing the levels of ALP and ACP in saliva. Optimal oral health requires proper oral hygiene measures. Oral hygiene measures comprise of mechanical methods, chemical methods or combination of both. Mechanical oral hygiene procedures seem to be the most effective form of all oral hygiene measures available. Mechanical oral hygiene aids include use of toothbrushes along with dentifrices and other interdental aids. Today, toothbrushing along with dentifrices is the most reliable means of preventing and controlling plaque formation at individual level [ 1].

What was the main reason behind the introduction of Vicco Turmeric ayurvedic skin cream in the markets? This is the commercial that was aired post 1990s and the revised jingle is a part of this commercial. The ad film featured actor Mrinal Kulkarni.) Vicco Labs, not accepting the department's claims, filed a lawsuit in Civil Court to oppose the allegation. On the 6th of May, 1982, the court ruled in Vicco's favour, declaring that these goods were "ancient herbal formulations and not cosmetics."

I know your mind has started humming that jingle. Earlier, people used to love singing Vicco's jingles, just like they did movie songs and we still do that whenever we spot a Vicco product. Such jingles are referred to as classic jingles, and each memorable jingle or music has a fascinating past. Most of the ad films of Vicco Turmeric that one has grown up watching, its vintage touch has been retained and not much has changed over the years, especially its jingle. “This was done so that the new generation could connect with the brand which would lead to a tremendous brand recall. In the case of Vicco Vajradanti where Alia Bhatt is the brand ambassador, the tune of the jingle has been maintained, lyrics have slightly changed, but its nostalgic value has been retained, and we have made it somewhat contemporary.”

Healthy Teeth and Gentle Whitening: The powerful combination of medicinal herbs in this toothpaste helps promote healthy white teeth. This toothpaste also helps prevent the formation of plaque, reducing the risk of cavities and tooth decay. Answer: Vicco Vajradanti Paste is safe for children above 5 years of age. However, parental supervision is recommended during brushing. As seen from the composition, there is variation in the contents of the toothpastes which might have influenced the study results.

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Vicco Vajradanti Toothpaste contains babhul, lavang, and bakul, Babhul works as an astringent on the gums. Vicco toothpaste is made with herbal components and is easy for people to tolerate. It makes teeth white and gums healthy with regular use.

Oberoi went on to produce several ad films which were featured across cinema and television screens. In 1973, jingles, ‘Vicco Turmeric ayurvedic cream, Tvacha ki raksha karey antiseptic cream’, and ‘Vajradanti Vajradanti, Vicco Vajradanti. Vicco Powder, Vicco Cream. Ayurvedic jaleebootiyon se bana sampoorn swadeshi’were launched. It was purely a jingle-based concept. “My uncle, Gajanan Pendharkar said that, before the jingle, a commentary would be aired on the presence of natural ingredients in the product and its beauty benefits. That part was written by Vinod Sharma,” said Pendharkar. Although Vicco Turmeric Skin Cream has lost its competitive edge due to the success of its rivals, the firm has been utilizing platforms such as tv and radio to inform the masses about the importance of Indian herbs and their significant uses. Since this was a pilot study, it was decided to include 15 participants in each group [8]. Forty-five participants from all the dental students who fulfilled inclusion and exclusion criteria were selected by simple random method and were randomly divided into three groups of 15 each. Three different toothpastes were assigned to three groups by simple random method.

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According to Pendharkar, Video Home Systems (VHS) were used more in international markets as compared to Indian markets. People living abroad watched Bollywood movies through VHS. Vicco Laboratories signed their first contract with a Hong Kong based company and VHS was used as a medium to air the advertisements in the international markets. “For Doordarshan, Hindi language was used in jingles. For Southern theaters, the advertisements were dubbed in Southern languages. Apart from Hindi, the ad film was dubbed in Tamil, Malayalam, Kannada, Telugu, Oriya, Bengali, Gujarati, and Marathi.” Is Vicco's product Ayurvedic or cosmetic? That was the question at the inception of this judicial dispute. To respond, Vicco explicitly stated in the jingle, " Vicco turmeric, Not cosmetic; Vicco turmeric ayurvedic cream." Although it is a classic jingle, it was created with the most basic line anyone could imagine. That is why, over time, even the most basic things can become iconic. So try to keep it simple. Vicco – Business expansion and Product Diversification Fluoride is a common ingredient found in both toothpaste, which dentists recommend for maintaining good dental hygiene. It's excellent at fighting and preventing cavities, and improves your teeth's resistance to acidic foods and drinks. This is because, when fluoride is absorbed into the enamel coating of your teeth, it attracts minerals which help to strengthen them and improve overall dental health.

He added, “We never did any market research. Had we conducted a survey, we would have figured that yellow colour is very repulsive in nature. My grandfather was a visionary where he believed that those products should be created for people which are needed by them. And many times, the public at large don't understand what is good for them. Since the product was for their benefit, it was our duty to convince them, and inform them about the benefits of the product,” added Pendharkar. Keshav was a disciplinarian, Pendharkar remembers. “We had a 2BHK flat in Dadar then. At 6.30am, ajoba would start singing ‘Uthi uthi gopala’ (a Marathi morning song). Everyone would get up, use the common bathroom within 10 minutes of the other, roll up the mattresses and start working by 8.30am.” All income would be shared, and divided between business and household expenses. Such values, says Pendharkar, made sure the family remained tightly knit. “We now have a 25 BHK house near our factory in Dombivli (in Thane district, neighbouring Mumbai). There are 25 toilets in there but only one kitchen.” Vicco's skin products have always been yellow, symbolizing the brand's long-lasting relationship with turmeric and its effects on perfect skin, whilst the logo depicts antiseptic aspects.While fluoride in dental products may help to protect our teeth, there are many who would rather avoid it as t oo much fluoride can have a negative impact on our health.Therefore, you might prefer to limit your exposure, especially if you use other fluoride-containing products already.

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