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Old Spice's Extreme Makeover". Archived from the original on August 17, 2012 . Retrieved 2013-06-26.
Right Guard targets sports enthusiasts, as portrayed through its advertising from the late 1980s to the late 1990s. Dial Agrees to Buy P&G Deodorant Brands". Pierce Mattie Public Relations New York Blog . Retrieved 2006-09-06.Right Guard cool 3-D protection deodorant, a high performance anti-perspirant deodorant with no alcohol. A refreshing extra cool scent. Right Guard is an American brand of deodorant and shower gel that is manufactured and sold by Thriving Brands LLC. It is the second largest brand in the male deodorant category in the United States. [1] Right Guard was introduced in 1960 by The Gillette Company as the first aerosol deodorant. [2] The Procter & Gamble Company acquired Gillette in 2005 and sold the Right Guard brand to The Dial Corporation, a subsidiary of Henkel, in 2006. [3] The brand was acquired by Thriving Brands LLC in June 2021. [4] Marketing [ edit ]
Right Guard uses micro-encapsulated active ingredients that release protection when you need it most. It will keep working for up to 48 hours, for maximum confidence. It is alcohol-free, dermatologically tested and delivers 30% more protection power* Seely, David (August 25, 2021). "Dallas' Trive Capital Forms Thriving Brands, Acquires Right Guard and Dry Idea From Germany's Henkel". Dallas Innovates . Retrieved February 9, 2022.This article is about the brand of deodorant. For the American football position, see Guard (gridiron football). Right Guard