Guinness Hop House 13 Lager, 12 x 330ml

Product Information

This means they have ceased the sale of Hop House 13 in keg immediately from today 8 th March 2021 and all can and bottle formats will follow from 30 th June. Guinness has said it has no plans to stop selling Hop House 13 in Ireland after the brand was last week discontinued in Britain.

The Guinness spin-off – which Diageo launched in 2015 in a bid to cash in on the craft beer boom – has been delisted by its parent company and is set to disappear from supermarkets, pubs and bars, according to reports by The Grocer​​. It will continue to be sold in Ireland and other markets. However, during the pandemic the brand suffered a lot and after a review of its beer portfolio Guinness has now “taken the strategic decision to prioritize the main Guinness trademark in Great Britain”, according to Diageo. A Diageo spokesperson commented: “We have recently undertaken a review of our beer range and have taken the strategic decision to prioritise the main Guinness trademark in Great Britain and delist Hop House 13 lager. It had been “a difficult decision to make, but one that we believe is right for Guinness in the long term”, she added. We have today been notified by Diageo that following a review of their beer portfolio, a decision has been taken to prioritise the main Guinness trademark in the UK and to delist Hop House 13 Lager.At St. James’s Gate, we like to think that anything we can dream up, we can brew up and we never stop experimenting with recipes old and new. That way, we get to explore unique flavours with passion, with creativity and with love. And you can taste it all in our beers!

Hop House axed: 'a difficult decision to make, but one that we believe is right for Guinness in the long term,' a spokesperson told The Grocer INSIDE Getränke-Verlags-GmbH. The use or forwarding of articles - even if the source is mentioned - The UK’s only retail and commercial drinks specialist. We’ve been selling wholesale winesfor over 40 years. As a country-wide business, we know your customers and what they drink better than anyone else.Confirming the move, a Diageo spokeswoman said it had undertaken a review of its beer portfolio and “taken the strategic decision to prioritise the main Guinness trademark in Great Britain”. Hop House 13 is a much-loved beer and one of the most successful beer innovations in Ireland of the past six years from the brewers of Guinness,” he said. “Customers can be reassured that it will continue to be available across take-home trade outlets in Ireland” when pubs reopen. Charlie Taylor Hop House 13 was launched in 2015 following a successful trial in Ireland and aimed to help retailers target premium lager drinkers who were looking for an enhanced taste that lager offers. Rate It Beer Geek Stats | Print Shelf Talker From: Guinness Ltd. Ireland Style: European Pale Lager